Should Marketing be a regulated profession?

Should Marketing be a regulated profession?

‘Trust me, I’m a Doctor.’ But you never hear anybody saying, ‘Trust me, I’m a marketer!’   True, an incompetent marketer is unlikely to endanger somebody’s health – but they could put a client’s wealth at risk. One reason why professional standards in marketing...
Why we need to rethink marketing strategies for SMEs.

Why we need to rethink marketing strategies for SMEs.

The usual marketing tools for big businesses are not necessarily the most successful tools for small business. Marketing is still a relatively new discipline. Many of the fundamental principles in use today are those formed in the early decades. They are sound and...