Project management in marketing – from soup to nuts

Some marketing consultants give great advice. But then you need to go further – a lot further. The work needs to be done to put that advice into practice.

Many essential projects identified in the advice just gather dust. I believe there’s a need for a different kind of consultant, who’s prepared to roll up their sleeves and actually do the work.

This is project management in marketing – PIM. Taking the mix of marketing services required and managing them through to achieve tangible objectives – from ‘soup to nuts’.

Businesses today are lean. Lack of resources is often quoted as the key issue why the implementation of strategies are delayed. And it’s not just any resource. Marketing management needs specialised skills and experience.

I’m a firm believer in the value of marketing planning and strategy. However, many businesses now set strategy to one side and go straight to tactics.

“However beautiful the strategy, you should occasionally look at the results.”

Winston Churchill


Marketing activities are sure to require a number of disciplines and services. Over time an organisation may have a need for services such  as:

  • Research
  • Surveys
  • Design and print
  • Web development
  • Copywriting or scripting
  • Video and audio production
  • Data gathering and management
  • Analysis and evaluation
  • Point-of-sale
  • Advertising
  • Press and public relations
  • Training

The list goes on. The question is, how are these ad-hoc services to be assembled and managed to deliver a cohesive marketing activity?

This is where project management in marketing provides an answer.

A provider who can not only provide first-class marketing advice and guidance, but will be there to manage any project ( or group of projects ) through – from ‘soup to nuts’.

Get in touch to learn more about project management in marketing

Ian West
dangerous ideas

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