by IanCW | Sep 20, 2018 | Communications, Marketing
In my early days in advertising, before video marketing, we used to have a saying, “Nothing sells like TV.” It was true… and there was sound reasoning behind it. Firstly, the medium had tremendous reach, and of course, TV is a major medium. However, the overriding...
by IanCW | Sep 7, 2018 | Creativity and innovation
Marketing technology is steadily changing business’ approach to innovation. The traditional approach was to take a creative idea, analyse, research, develop, commercialise and test throughly. Then, only when a significant understanding and probability of success...
