by IanCW | Mar 23, 2020 | Communications, Marketing, Marketing Technology
For a long time it seems, I’ve been trying to encourage clients to embrace modern technologies in their marketing, communications, planning and implementation. The current pandemic has forced many to change and adopt new strategies, particularly in the field of...
by IanCW | Mar 23, 2020 | Branding, Copywriting, Marketing
Of course quality is vital in terms of what you do and how you do it. But as a differentiator, as part of your brand proposition, it’s nowhere near as exciting as you think. I’ve been running workshops with a roomful of bright business people, and asked them to create...
