Why bother with my brand at a time like this?

Why bother with my brand at a time like this?

Should I bother working on my brand at a time like this? Absolutely, it’s more important than ever. Firstly, customers like to deal with people they know, so just being there is a major plus.  So keep your visibility high. Talk to people, post, publish, ‘phone. What...
Time for a vision of the future

Time for a vision of the future

While many of us were self-isolating and working at home, it was only natural to dwell on the gloomy business environment. We’ve been working to mitigate damage, and concentrate on survival strategies. However, it’s now important to also put some time aside to...