Brand semiotics and brand equity

Brand semiotics and brand equity

Brand Semiotics provide powerful tools to not only understand brand personalities, but also to identify opportunities to occupy advantageous positions in the brandscape. Brand choice is significantly influenced by emotional engagement and the intangible, perceived...
Brand damage and P&O

Brand damage and P&O

Is potential brand damage at P&O down to bad luck, bad management, or poor communications? Whichever,  there can be little argument that once again a major brand may suffer significant brand damage.  It doesn’t take a specialist to spot the potential for such...