by IanCW | Jan 21, 2025 | Communications, Marketing, Marketing Technology
Why SMEs Need to Rethink Marketing Strategies in 2025: Challenges vs Opportunities The marketing landscape in 2025 presents a different reality for small and medium-sized enterprises (SMEs) compared to their larger counterparts. While technological advances and...
by IanCW | Jan 14, 2025 | AI, Communications
When I got my first car, I couldn’t wait to open the bonnet and understand how things worked. That’s been my approach to life ever since. When I heard of computers being used in design and marketing, I had to get my hands on one and see how it could help in business....
by IanCW | May 2, 2024 | Communications, Creativity and innovation, Marketing Technology
Marketing Drama: Are Creative and Production Getting a Divorce? In the grand soap opera of business, there’s a subplot brewing that’s worthy of its own primetime drama: the crumbling relationship between creative and production in the world of marketing....
by IanCW | Feb 1, 2023 | Branding, Communications, Marketing
Memorability in marketing refers to the ability of a brand or advertising campaign to stick in the minds of consumers. This is important because the more memorable a brand or campaign is, the more likely it is that consumers will remember it and make a purchase. This...
by IanCW | Nov 21, 2022 | Communications, Creativity and innovation
What’s the big idea? How to create great marketing and advertising concepts “It takes a big idea to attract the attention of consumers and get them to buy your product,” wrote David Ogilvy. “Unless your advertising contains a big idea, it will pass like a ship in the...
by IanCW | Mar 17, 2022 | Branding, Communications
4 really good reasons for a brand refresh A brand refresh can be a powerful tool – so long as it’s for the right reason. But let’s start with a really bad reason. And this is all-too-common – the owner, or CEO wants a change. They’re fed up or bored...
