by IanCW | Mar 23, 2020 | Communications, Marketing, Marketing Technology
For a long time it seems, I’ve been trying to encourage clients to embrace modern technologies in their marketing, communications, planning and implementation. The current pandemic has forced many to change and adopt new strategies, particularly in the field of...
by IanCW | Jan 3, 2020 | Communications
Traps to avoid with your new brand name. Most startups spend way too much time and energy worrying about their brand name. Just take a look at the names of some of our leading brands and you’ll see that they are not significant in themselves. Their importance lies in...
by IanCW | Jan 18, 2019 | Communications, Marketing
In an excellent article in Catalyst, the Chartered Institute of Marketing magazine, Chris Daly (CEO of the CIM) suggests boards and marketers communicate in different languages. He considers whether this may limit marketers’ contribution to the business. Now, surely...
by IanCW | Oct 24, 2018 | Communications
Are we ready for the new age of direct mail? You may have also noticed an increase in direct mail received over recent months. Certainly my postman’s been making more frequent visits. It was predicted Direct mail would enjoy a resurgence following the...
by IanCW | Sep 20, 2018 | Communications, Marketing
In my early days in advertising, before video marketing, we used to have a saying, “Nothing sells like TV.” It was true… and there was sound reasoning behind it. Firstly, the medium had tremendous reach, and of course, TV is a major medium. However, the overriding...
by IanCW | May 24, 2018 | Communications, Marketing
Marketing is a process – the effects should be apparent but not the process.You may find this a pretty obvious statement, and quite inoffensive. For the six or so decades of this still new art (or science?) of marketing, we have held such a truth to be self-evident....
