5 Ways to make sure your content is relevant.

5 Ways to make sure your content is relevant.

Relevance is a hot topic for content creators and communicators on or off-line. While its importance is clear, it can be a slippery concept to get to grips with, and tactics hard to identify. There are 5 key dimensions that can provide a useful guide and checklist....
The postman knocks once more for direct mail.

The postman knocks once more for direct mail.

Are we ready for the new age of direct mail? You may have also noticed an increase in direct mail received over recent months. Certainly my postman’s been making more frequent visits. It was predicted Direct mail would enjoy a resurgence following the...
Video marketing – if it moves – shoot it

Video marketing – if it moves – shoot it

In my early days in advertising, before video marketing, we used to have a saying, “Nothing  sells like TV.” It was true… and there was sound reasoning behind it. Firstly, the medium had tremendous reach, and of course, TV is a major medium. However, the overriding...