by IanCW | Jul 14, 2023 | Creativity and innovation
Value and price – the creative dilemma The exploding catalogue of AI solutions can take over many of the day-to-day functions of advertising creatives, and this brings the value of real, human, creative concepts into sharp focus. The value of those brilliant...
by IanCW | Jun 27, 2023 | Creativity and innovation
Creativity is a very human problem Let’s start with the good news. There is evidence to suggest that there may be a creative gene. Even better, it looks like we all have it! Dr. George Land, along with his colleague Dr. Beth Jarman, developed a creativity test known...
by IanCW | Jun 8, 2023 | Creativity and innovation
The Power of Creativity: Why a creative culture is essential, even for small businesses If you’re involved in running a small business today, you don’t need me to tell you of the numerous challenges you face – competition, limited resources, and the need to...
by IanCW | Nov 21, 2022 | Communications, Creativity and innovation
What’s the big idea? How to create great marketing and advertising concepts “It takes a big idea to attract the attention of consumers and get them to buy your product,” wrote David Ogilvy. “Unless your advertising contains a big idea, it will pass like a ship in the...
by IanCW | Sep 7, 2018 | Creativity and innovation
Marketing technology is steadily changing business’ approach to innovation. The traditional approach was to take a creative idea, analyse, research, develop, commercialise and test throughly. Then, only when a significant understanding and probability of success...
