by IanCW | Mar 12, 2025 | Creativity and innovation
Remember when you were a child? Everything was a possibility. A cardboard box wasn’t just a box; it was a spaceship, a castle, a time machine! We were all born with a spark of creative genius, an innate ability to see the world with fresh eyes and dream up...
by IanCW | Feb 24, 2025 | Communications, Creativity and innovation
When working as a creativity coach, I often find myself in discussions about how far AI can be truly creative. I’m a fan of AI and use it daily, but it’s important to recognise its limitations, and one that is most important to me is ‘true creativity’. While AI can...
by IanCW | Feb 12, 2025 | Communications, Creativity and innovation, Dangerous ideas
Forget “Ads” – Let’s Tell Your Brand’s Story! Some marketing tactics feel like shouting into the void. So ditch the quick fixes and build a brand that truly resonates. It’s time to embrace campaignable ideas. Think of it this way: your...
by IanCW | Jul 30, 2024 | AI, Creativity and innovation
What will be the Most Important Skill in an AI World? As AI continues to revolutionise industries and take over more day-to-day tasks, one question looms large: What’s the most important skill in an AI world? The answer, surprisingly, is a very human one: creativity....
by IanCW | Jul 15, 2024 | AI, Creativity and innovation
In my early days in publishing I was approached by an academic who had a brief from a government department to create some board games to introduce and explain how various businesses worked. (This may not seem to be about AI, but please bear with me.) It was really...
by IanCW | May 2, 2024 | Communications, Creativity and innovation, Marketing Technology
Marketing Drama: Are Creative and Production Getting a Divorce? In the grand soap opera of business, there’s a subplot brewing that’s worthy of its own primetime drama: the crumbling relationship between creative and production in the world of marketing....
