by IanCW | Jul 30, 2024 | AI, Creativity and innovation
What will be the Most Important Skill in an AI World? As AI continues to revolutionise industries and take over more day-to-day tasks, one question looms large: What’s the most important skill in an AI world? The answer, surprisingly, is a very human one: creativity....
by IanCW | Jul 15, 2024 | AI, Creativity and innovation
In my early days in publishing I was approached by an academic who had a brief from a government department to create some board games to introduce and explain how various businesses worked. (This may not seem to be about AI, but please bear with me.) It was really...
by IanCW | May 2, 2024 | Communications, Creativity and innovation, Marketing Technology
Marketing Drama: Are Creative and Production Getting a Divorce? In the grand soap opera of business, there’s a subplot brewing that’s worthy of its own primetime drama: the crumbling relationship between creative and production in the world of marketing....
by IanCW | Jul 14, 2023 | Creativity and innovation
Value and price – the creative dilemma The exploding catalogue of AI solutions can take over many of the day-to-day functions of advertising creatives, and this brings the value of real, human, creative concepts into sharp focus. The value of those brilliant...
by IanCW | Jun 27, 2023 | Creativity and innovation
Creativity is a very human problem Let’s start with the good news. There is evidence to suggest that there may be a creative gene. Even better, it looks like we all have it! Dr. George Land, along with his colleague Dr. Beth Jarman, developed a creativity test known...
by IanCW | Jun 8, 2023 | Creativity and innovation
The Power of Creativity: Why a creative culture is essential, even for small businesses If you’re involved in running a small business today, you don’t need me to tell you of the numerous challenges you face – competition, limited resources, and the need to...
