by IanCW | Jan 28, 2025 | AI, Marketing
Reviving the FAQ Page: A Key to Answer Engine Optimisation (AEO) In the age of AI-powered search, traditional SEO is evolving. Search engines are no longer just looking for keywords; they’re trying to understand user intent and provide direct answers. This shift...
by IanCW | Jan 21, 2025 | Communications, Marketing, Marketing Technology
Why SMEs Need to Rethink Marketing Strategies in 2025: Challenges vs Opportunities The marketing landscape in 2025 presents a different reality for small and medium-sized enterprises (SMEs) compared to their larger counterparts. While technological advances and...
by IanCW | Nov 19, 2024 | AI, Marketing
I’m sure we’ve all been there, crafting an important post that you’re sure will captivate your audience… but it gets lost in the endless scroll of AI-generated posts, a sea of content churning out faster than you can click. I love AI, but content overload has...
by IanCW | Nov 11, 2024 | Marketing, Marketing Technology, Uncategorised
For marketing technology, the last ten years have been a breathless race onward and upwards. Marketing is no longer a place for technophobes – if it ever was. I’ve been considering the significant milestones of the decade. Each one represents a dramatic step for...
by IanCW | Oct 23, 2024 | AI, Marketing, Marketing Technology
If AI freed up 50% more marketing time, how would you spend that extra resource? Everybody’s taking a look at AI, so let’s put aside discussions about it taking over the world, or which content creator is best. Industry projections suggest that...
by IanCW | Oct 15, 2024 | Marketing, Marketing Technology
Planning for the new year in a fast changing environment. How is your marketing looking? Over recent months, I’ve been talking with clients about 2025 (Yes, it’s almost upon us!). We’ve been considering what marketing actions will be top of our agenda. The marketing...
