by IanCW | Aug 28, 2024 | Marketing
Please, Sir. May I have some more? As a consultant, when discussing a client’s objectives, and asking what they look to achieve, in most cases it boils down to ‘more’. This may be more sales, more leads, more margin, more clients, more visitors or...
by IanCW | Aug 13, 2024 | Marketing
7 Old-School Marketing Approaches That Still Pack a Punch in the Digital Age In today’s AI-driven, digitally dominated world, it’s easy to overlook traditional marketing methods. However, these time-tested strategies can add significant impact and variety to...
by IanCW | Aug 8, 2024 | AI, Marketing, Marketing Technology
How AI surprises caught me out. I’m a big fan of AI, and use it in some form, most days. But recently I found myself in a situation where it resulted in my wasting a lot of time. A client had asked me to be involved in a recruitment exercise to interview for a...
by IanCW | Jul 2, 2024 | Marketing, Marketing Technology
In the rapidly evolving landscape of B2B marketing, a significant shift is taking place. As automated systems handle the routine tasks of marketing, there’s an increasing demand for personalised advisory, mentoring, and CEO coaching services. This trend is...
by IanCW | Jun 26, 2024 | Advice, Marketing
The Website is Back: Why you need website advice more than ever. In recent years, the mantra “social media is king” echoed throughout the business world, leading many to believe that traditional websites were becoming obsolete. However, the tide has turned. Today,...
by IanCW | Apr 24, 2024 | Marketing
‘Trust me, I’m a Doctor.’ But you never hear anybody saying, ‘Trust me, I’m a marketer!’ True, an incompetent marketer is unlikely to endanger somebody’s health – but they could put a client’s wealth at risk. One reason why professional standards in marketing...
