How much should I spend on Marketing?

How much should I spend on Marketing?

“How much should I spend on my marketing?” is a question I’m frequently asked by prospective clients – or, “If I spend £XXXX on marketing what will I get?”Those are basically the wrong questions. We need to turn the conversation...
How to create marketing plans for uncertain times.

How to create marketing plans for uncertain times.

A new year should be the time for getting marketing plans and strategies in place for the year ahead. However, we live in uncertain times and many businesses are holding off planning. Political turmoil, global trade wars and  financial instability cloud the view....
Video marketing – if it moves – shoot it

Video marketing – if it moves – shoot it

In my early days in advertising, before video marketing, we used to have a saying, “Nothing  sells like TV.” It was true… and there was sound reasoning behind it. Firstly, the medium had tremendous reach, and of course, TV is a major medium. However, the overriding...