Should Marketing be a regulated profession?

Should Marketing be a regulated profession?

‘Trust me, I’m a Doctor.’ But you never hear anybody saying, ‘Trust me, I’m a marketer!’ True, an incompetent marketer is unlikely to endanger somebody’s health – but they could put a client’s wealth at risk. In the UK, there are over 120 professions that are...
Why we need to rethink marketing strategies for SMEs.

Why we need to rethink marketing strategies for SMEs.

The usual marketing tools for big businesses are not necessarily the most successful tools for small business. Marketing is still a relatively new discipline. Many of the fundamental principles in use today are those formed in the early decades. They are sound and...
What is project management in marketing?

What is project management in marketing?

What is project management in marketing? Project management in marketing is the practice of planning, organizing, and executing marketing projects to achieve specific objectives within a given timeline and budget. It involves the use of various project management...
Memorability and b2b marketing

Memorability and b2b marketing

Memorability in marketing refers to the ability of a brand or advertising campaign to stick in the minds of consumers. This is important because the more memorable a brand or campaign is, the more likely it is that consumers will remember it and make a purchase. This...