7 Post-lockdown marketing tips

7 Post-lockdown marketing tips

Get ready for the future with post-lockdown marketing It’s been a tough time for many businesses – and even those least affected will be finding the market environment has changed. Sometimes these changes are very evident, sometimes subtle and insidious....
Time for a vision of the future

Time for a vision of the future

While many of us were self-isolating and working at home, it was only natural to dwell on the gloomy business environment. We’ve been working to mitigate damage, and concentrate on survival strategies. However, it’s important to also put some time aside to consider...
Quality isn’t so important

Quality isn’t so important

Of course quality is vital in terms of what you do and how you do it. But as a differentiator, as part of your brand proposition, it’s nowhere near as exciting as you think. I’ve been running workshops with a roomful of bright business people, and asked them to create...
Marketing pains or business gains

Marketing pains or business gains

What matters most for your business – making gains or relieving pains? Psychologists say we spend more time avoiding pain than seeking pleasure – the pain-pleasure principle. In business too, we all have pains to deal with – slow business, poor...
How much should I spend on Marketing?

How much should I spend on Marketing?

“How much should I spend on my marketing?” is a question I’m frequently asked by prospective clients – or, “If I spend £XXXX on marketing what will I get?”Those are basically the wrong questions. We need to turn the conversation...