AI says it’s time for FAQ comeback

AI says it’s time for FAQ comeback

Reviving the FAQ Page: A Key to Answer Engine Optimisation (AEO) In the age of AI-powered search, traditional SEO is evolving. Search engines are no longer just looking for keywords; they’re trying to understand user intent and provide direct answers. This shift...
Beating the Bot: How to Get Noticed When AI Takes Over

Beating the Bot: How to Get Noticed When AI Takes Over

I’m sure we’ve all been there,  crafting an important post that you’re sure will captivate your audience… but it gets lost in the endless scroll of AI-generated posts, a sea of content churning out faster than you can click.  I love AI, but content overload has...
Your marketing actions for 2025

Your marketing actions for 2025

Planning for the new year in a fast changing environment. How is your marketing looking? Over recent months, I’ve been talking with clients about 2025 (Yes, it’s almost upon us!). We’ve been considering what marketing actions will be top of our agenda. The marketing...