by IanCW | Sep 15, 2023 | Marketing
The usual marketing tools for big businesses are not necessarily the most successful tools for small business. Marketing is still a relatively new discipline. Many of the fundamental principles in use today are those formed in the early decades. They are sound and...
by IanCW | May 5, 2023 | Branding, Marketing, Marketing Technology
Some marketing consultants give great advice. But then you need to go further – a lot further. The work needs to be done to put that advice into practice. Many essential projects identified in the advice just gather dust. I believe there’s a need for a different...
by IanCW | Apr 14, 2023 | Marketing
What is project management in marketing? Project management in marketing is the practice of planning, organizing, and executing marketing projects to achieve specific objectives within a given timeline and budget. It involves the use of various project management...
by IanCW | Feb 1, 2023 | Branding, Communications, Marketing
Memorability in marketing refers to the ability of a brand or advertising campaign to stick in the minds of consumers. This is important because the more memorable a brand or campaign is, the more likely it is that consumers will remember it and make a purchase. This...
by IanCW | Sep 7, 2020 | Communications, Copywriting, Marketing
Don’t let your claims get caught in the ‘So what’ trap. The claims you make about your product or service are so important. Whether you are writing an ad, or a post, making presentations, video or creating an elevator pitch – there is one...
by IanCW | Aug 18, 2020 | Marketing
Why sales promotion is tactical gold Sales promotion is one of the most impactful tactics for generating increased sales and revenue. But it’s not just one tactic, it’s a whole catalogue of approaches. I use the word ‘tactics’ advisedly, because one of the great...
