Quality isn’t so important

Quality isn’t so important

Of course quality is vital in terms of what you do and how you do it. But as a differentiator, as part of your brand proposition, it’s nowhere near as exciting as you think. I’ve been running workshops with a roomful of bright business people, and asked them to create...
Marketing pains or business gains

Marketing pains or business gains

What matters most for your business – making gains or relieving pains? Psychologists say we spend more time avoiding pain than seeking pleasure – the pain-pleasure principle. In business too, we all have pains to deal with – slow business, poor...
How much should I spend on Marketing?

How much should I spend on Marketing?

“How much should I spend on my marketing?” is a question I’m frequently asked by prospective clients – or, “If I spend £XXXX on marketing what will I get?”Those are basically the wrong questions. We need to turn the conversation...
How to create marketing plans for uncertain times.

How to create marketing plans for uncertain times.

A new year should be the time for getting marketing plans and strategies in place for the year ahead. However, we live in uncertain times and many businesses are holding off planning. Political turmoil, global trade wars and  financial instability cloud the view....