CREATIVITY & INNOVATION

So what?

So what?

Don't let your claims get caught in the 'So what' trap. The claims you make about your product or service are so important. Whether you are writing an ad, or a post, making presentations, video or creating an elevator pitch - there is one golden rule. Steer clear of...

Time for a vision of the future

Time for a vision of the future

While many of us were self-isolating and working at home, it was only natural to dwell on the gloomy business environment. We’ve been working to mitigate damage, and concentrate on survival strategies. However, it’s important to also put some time aside to consider...

5 Ways to make sure your content is relevant.

5 Ways to make sure your content is relevant.

Traps to avoid with your new brand name. Most startups spend way too much time and energy worrying about their brand name. Just take a look at the names of some of our leading brands and you’ll see that they are not significant in themselves.  Their importance lies in...

Your brand doesn’t exist

Your brand doesn’t exist

In fact no brands exist… not even the most famous ones.Let’s look more closely at what that means. A brand is just what’s called a social construct. That means it's a concept that we, as a society, invent to help make sense of things. They are ideas, stories if you...

The postman knocks once more for direct mail.

Are we ready for the new age of direct mail? You may have also noticed an increase in direct mail received over recent months. Certainly my postman's been making more frequent visits. It was predicted Direct mail would enjoy a resurgence following the introduction of...

Video marketing – if it moves – shoot it

In my early days in advertising, before video marketing, we used to have a saying, “Nothing  sells like TV.” It was true… and there was sound reasoning behind it. Firstly, the medium had tremendous reach, and of course, TV is a major medium. However, the overriding...