WHY DO WE NEED DANGEROUS IDEAS IN MARKETING ?
- Because we need to challenge ‘The way things have always been done’
- The world is more competitive than ever – safe solutions are no longer enough
- Dangerous ideas make us ask questions
- They are disruptive and set us off in new directions
- Where brands are struggling for differentiation, dangerous ideas punch above their weight
- Great advertising has always taken risks – it pays to be brave.
Check out this great book by James Victore – Feck Perfuction ; Dangerous Ideas on the Business of Life
Are you ready to talk ideas?