by IanCW | Nov 11, 2024 | Marketing, Marketing Technology, Uncategorised
For marketing technology, the last ten years have been a breathless race onward and upwards. Marketing is no longer a place for technophobes – if it ever was. I’ve been considering the significant milestones of the decade. Each one represents a dramatic step for...
by IanCW | May 2, 2024 | Communications, Creativity and innovation, Marketing Technology
Marketing Drama: Are Creative and Production Getting a Divorce? In the grand soap opera of business, there’s a subplot brewing that’s worthy of its own primetime drama: the crumbling relationship between creative and production in the world of marketing....
by IanCW | Sep 16, 2020 | Communications
Intrigue: (verb) to interest someone a lot, especially by being strange, unusual, or mysterious. Dripping out information is a smart way to keep visitors and readers holding on for more. Authors and screen-writers have mastered the art. Of course they could probably...
by IanCW | Sep 7, 2020 | Communications, Copywriting, Marketing
Don’t let your claims get caught in the ‘So what’ trap. The claims you make about your product or service are so important. Whether you are writing an ad, or a post, making presentations, video or creating an elevator pitch – there is one...
by IanCW | Jan 3, 2020 | Communications, Copywriting
Traps to avoid with your new brand name. Most startups spend way too much time and energy worrying about their brand name. Just take a look at the names of some of our leading brands and you’ll see that they are not significant in themselves. Their importance lies in...
