by IanCW | Nov 21, 2022 | Communications, Creativity and innovation
What’s the big idea? How to create great marketing and advertising concepts “It takes a big idea to attract the attention of consumers and get them to buy your product,” wrote David Ogilvy. “Unless your advertising contains a big idea, it will pass like a ship in the...
by IanCW | Sep 7, 2020 | Communications, Copywriting, Marketing
Don’t let your claims get caught in the ‘So what’ trap. The claims you make about your product or service are so important. Whether you are writing an ad, or a post, making presentations, video or creating an elevator pitch – there is one...
