by IanCW | Sep 16, 2020 | Communications
Intrigue: (verb) to interest someone a lot, especially by being strange, unusual, or mysterious. Dripping out information is a smart way to keep visitors and readers holding on for more. Authors and screen-writers have mastered the art. Of course they could probably...
by IanCW | Sep 7, 2020 | Communications, Copywriting, Marketing
Don’t let your claims get caught in the ‘So what’ trap. The claims you make about your product or service are so important. Whether you are writing an ad, or a post, making presentations, video or creating an elevator pitch – there is one...
by IanCW | Sep 7, 2018 | Creativity and innovation
Marketing technology is steadily changing business’ approach to innovation. The traditional approach was to take a creative idea, analyse, research, develop, commercialise and test throughly. Then, only when a significant understanding and probability of success...
