by IanCW | Nov 11, 2024 | Marketing, Marketing Technology, Uncategorised
For marketing technology, the last ten years have been a breathless race onward and upwards. Marketing is no longer a place for technophobes – if it ever was. I’ve been considering the significant milestones of the decade. Each one represents a dramatic step for...
by IanCW | Sep 7, 2018 | Creativity and innovation
Marketing technology is steadily changing business’ approach to innovation. The traditional approach was to take a creative idea, analyse, research, develop, commercialise and test throughly. Then, only when a significant understanding and probability of success...
