Planning for the new year in a fast changing environment. How is your marketing looking?
Over recent months, I’ve been talking with clients about 2025 (Yes, it’s almost upon us!). We’ve been considering what marketing actions will be top of our agenda.
The marketing brandscape has been evolving rapidly – we’ve seen both sustaining and disruptive innovation driving change side by side.
Here are some of the most significant marketing trends that have been gaining traction in recent months:
- Artificial Intelligence (AI) and Machine Learning: AI is revolutionising marketing by automating tasks, personalising experiences, and providing valuable insights. Tools like ChatGPT are being increasingly employed for content generation and customer service.
- Social Commerce: Integrating shopping experiences directly into social media platforms like Instagram and TikTok is booming. Businesses are leveraging these platforms to reach new audiences and drive sales.
- Video Marketing: Videos continue to dominate content consumption. Platforms like YouTube, TikTok, and Reels are essential for reaching and engaging audiences.
- Influencer Marketing: Collaborating with influencers who align with the brand can help reach new audiences and build trust.
- Data-Driven Marketing: The ability to collect, analyse, and use data to inform marketing decisions is crucial. Tools like Google Analytics and CRM software are now essentials.
So, it’s against this background, we’ve been discussing the strategic frameworks for SMB’s and arrived at three high-level considerations.
Advice and Three Key Marketing actions for SMBs.
- Embrace AI and Automation: Explore AI tools that can automate tasks, improve efficiency, and provide valuable insights. This could include tools for content generation, email marketing, or customer service.
- Prioritise Social Commerce: Explore opportunities for social commerce on platforms like Instagram and TikTok. This could involve creating shoppable posts, live shopping experiences, or collaborating with influencers.
- Invest in Video Content: Embrace the importance of video content for reaching and engaging audiences. Work on to creating high-quality videos for platforms like YouTube, TikTok, and Reels.
Happy New Year!
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