How much should I spend on Marketing?

How much should I spend on Marketing?

“How much should I spend on my marketing?” is a question I’m frequently asked by prospective clients – or, “If I spend £XXXX on marketing what will I get?”Those are basically the wrong questions. We need to turn the conversation...
How three great brand tools can work together.

How three great brand tools can work together.

Approaches to branding and development change over time. However, at times, important disciplines combine with powerful results. Sometimes it’s just a matter of timing when familiar techniques and technologies can be sparked by a catalyst arriving at the right...
Why the brand belongs in the boardroom

Why the brand belongs in the boardroom

‘The brand’ is something that’s rarely discussed in the boardroom, unless the CMO (if you have one!) is around. But let’s just step back a moment – actually the ‘brand’ is often a point for discussion, except it’s rarely referred to as such. Because...
How to get the vision back in your brand.

How to get the vision back in your brand.

Does your brand know where it’s going? More importantly, are you clear where you want it to go?When developing a brand or briefing a consultant, it’s critical to consider what you want your brand to look like in, say, five years time, or more. Try not to...
Brand names and seven key decisions

Brand names and seven key decisions

Traps to avoid with your new brand name. Most startups spend way too much time and energy worrying about their brand name. Just take a look at the names of some of our leading brands and you’ll see that they are not significant in themselves.  Their importance lies in...
Your brand doesn’t exist

Your brand doesn’t exist

In fact no brands exist… not even the most famous ones.Let’s look more closely at what that means. A brand is just what’s called a social construct. That means it’s a concept that we, as a society, invent to help make sense of things. They are ideas, stories if...
How to create marketing plans for uncertain times.

How to create marketing plans for uncertain times.

A new year should be the time for getting marketing plans and strategies in place for the year ahead. However, we live in uncertain times and many businesses are holding off planning. Political turmoil, global trade wars and  financial instability cloud the view....