STRATEGY AND PLANNING
Too important to stress over – it’s results that matter
Strategy and planning are vital – they direct your action towards your objective, reduce risk and keep you on track.
Marketing strategy helps you define your target market, develop a brand identity, and create a competitive positioning. You can identify the most effective marketing channels, and create a plan to reach your goals.
But we believe that strategy is a tool towards an end. To be effective it should be simple and direct – not a weighty document that passes the caliper test.
A marketing strategy is an identification of where you are now – where you need or want to be – and how you are going to get there. However, it can take a good deal of insight to achieve that simplicity and a clarity of direction.
We specialise in helping clients build strategies for marketing communications.
Strategic thinking and direction is the most important function a consultancy can provide for you. The objective view of somebody outside the organisation cuts through the day-to-day issues and helps you focus on the way ahead. We will be that ‘somebody’. We ask the questions and help you see the answers.
Yes, let’s talk strategy: