STRATEGY AND PLANNING
Too important to stress over – it’s results that matter
Strategy and planning are vital – they direct your action towards your objective, reduce risk and keep you on track.
But we believe that strategy is simply a tool towards an end. To be effective it should be simple and direct – not a weighty document that passes the caliper test.
A strategy is simply an identification of where you are now – where you need or want to be – and how you are going to get there. However, it can take a good deal of insight to achieve simplicity and a clarity of direction.
A better way
We believe in an agile approach that applies strategy at early stages then monitors, measures and refines results. There is little point spending months preparing a report that is out of date as soon as its finished. The world is moving too fast. Strategy should be a living thing not something to gather dust on a shelf.
We specialise in helping clients build strategies for marketing communications. The objective view of somebody outside the organisation cuts through the day-to-day. We can be that ‘somebody’. We ask the questions and help you see the answers.
Yes, let’s talk strategy: