Blog and News

Quality isn’t so important

Quality isn’t so important

Of course quality is vital in terms of what you do and how you do it. But as a differentiator, as part of your brand proposition, it’s nowhere near as exciting as you think. I’ve been running workshops with a roomful of bright business people, and asked them to create...

Marketing pains or business gains

Marketing pains or business gains

What matters most for your business - making gains or relieving pains? Psychologists say we spend more time avoiding pain than seeking pleasure - the pain-pleasure principle. In business too, we all have pains to deal with - slow business, poor profits, aggressive...

5 Ways to make sure your content is relevant.

5 Ways to make sure your content is relevant.

Traps to avoid with your new brand name. Most startups spend way too much time and energy worrying about their brand name. Just take a look at the names of some of our leading brands and you’ll see that they are not significant in themselves.  Their importance lies in...

Sustainable Marketing and the 4 ‘E’s

Sustainable Marketing and the 4 ‘E’s

There is a lot of buzz around sustainable marketing, and rightly so. It's important at not just the procducts and services that businesses deliver are sustainable, but also the marketing processes involved in their marketng and communications. I first became...

How much should I spend on Marketing?

How much should I spend on Marketing?

"How much should I spend on my marketing?" is a question I'm frequently asked by prospective clients - or, "If I spend £XXXX on marketing what will I get?"Those are basically the wrong questions. We need to turn the conversation around and ask; "What do you want to...

How three great brand tools can work together.

How three great brand tools can work together.

Approaches to branding and development change over time. However, at times, important disciplines combine with powerful results. Sometimes it's just a matter of timing when familiar techniques and technologies can be sparked by a catalyst arriving at the right moment....

Why the brand belongs in the boardroom

Why the brand belongs in the boardroom

'The brand' is something that’s rarely discussed in the boardroom, unless the CMO (if you have one!) is around. But let’s just step back a moment - actually the ‘brand’ is often a point for discussion, except it’s rarely referred to as such. Because the business ‘is’...

How to get the vision back in your brand.

How to get the vision back in your brand.

Does your brand know where it's going? More importantly, are you clear where you want it to go?When developing a brand or briefing a consultant, it's critical to consider what you want your brand to look like in, say, five years time, or more. Try not to focus only on...

Brand names and seven key decisions

Brand names and seven key decisions

Traps to avoid with your new brand name. Most startups spend way too much time and energy worrying about their brand name. Just take a look at the names of some of our leading brands and you’ll see that they are not significant in themselves.  Their importance lies in...

Your brand doesn’t exist

Your brand doesn’t exist

In fact no brands exist… not even the most famous ones.Let’s look more closely at what that means. A brand is just what’s called a social construct. That means it's a concept that we, as a society, invent to help make sense of things. They are ideas, stories if you...