Blog and News

So what?

So what?

Don't let your claims get caught in the 'So what' trap. The claims you make about your product or service are so important. Whether you are writing an ad, or a post, making presentations, video or creating an elevator pitch - there is one golden rule. Steer clear of...

Time you got promoted

Time you got promoted

Why sales promotion is tactical gold Sales promotion is one of the most impactful tactics for generating increased sales and revenue. But it’s not just one tactic, it’s a whole catalogue of approaches. I use the word ‘tactics’ advisedly, because one of the great...

Is marketing strategy for SME’s?

Is marketing strategy for SME’s?

Have entrepreneurs and small businesses rejected classic marketing strategy? As an impoverished marketer trying to earn an honest crust in these difficult times, I have observed that while bigger organisations appear still committed to strategic marketing, smaller...

7 Post-lockdown marketing tips

7 Post-lockdown marketing tips

Get ready for the future with post-lockdown marketing It's been a tough time for many businesses - and even those least affected will be finding the market environment has changed. Sometimes these changes are very evident, sometimes subtle and insidious. Aside from...

Why bother with my brand at a time like this?

Why bother with my brand at a time like this?

Should I bother working on my brand at a time like this? Absolutely, it’s more important than ever. Firstly, customers like to deal with people they know, so just being there is a major plus.  So keep your visibility high. Talk to people, post, publish, ‘phone. What...

Time for a vision of the future

Time for a vision of the future

While many of us were self-isolating and working at home, it was only natural to dwell on the gloomy business environment. We’ve been working to mitigate damage, and concentrate on survival strategies. However, it’s important to also put some time aside to consider...

Quality isn’t so important

Quality isn’t so important

Of course quality is vital in terms of what you do and how you do it. But as a differentiator, as part of your brand proposition, it’s nowhere near as exciting as you think. I’ve been running workshops with a roomful of bright business people, and asked them to create...

Marketing pains or business gains

Marketing pains or business gains

What matters most for your business - making gains or relieving pains? Psychologists say we spend more time avoiding pain than seeking pleasure - the pain-pleasure principle. In business too, we all have pains to deal with - slow business, poor profits, aggressive...

5 Ways to make sure your content is relevant.

5 Ways to make sure your content is relevant.

Traps to avoid with your new brand name. Most startups spend way too much time and energy worrying about their brand name. Just take a look at the names of some of our leading brands and you’ll see that they are not significant in themselves.  Their importance lies in...

Sustainable Marketing and the 4 ‘E’s

Sustainable Marketing and the 4 ‘E’s

There is a lot of buzz around sustainable marketing, and rightly so. It's important at not just the procducts and services that businesses deliver are sustainable, but also the marketing processes involved in their marketng and communications. I first became...