by IanCW | Jan 14, 2025 | AI, Communications
When I got my first car, I couldn’t wait to open the bonnet and understand how things worked. That’s been my approach to life ever since. When I heard of computers being used in design and marketing, I had to get my hands on one and see how it could help in business....
by IanCW | Nov 19, 2024 | AI, Marketing
I’m sure we’ve all been there, crafting an important post that you’re sure will captivate your audience… but it gets lost in the endless scroll of AI-generated posts, a sea of content churning out faster than you can click. I love AI, but content overload has...
by IanCW | Oct 23, 2024 | AI, Marketing, Marketing Technology
If AI freed up 50% more marketing time, how would you spend that extra resource? Everybody’s taking a look at AI, so let’s put aside discussions about it taking over the world, or which content creator is best. Industry projections suggest that...
by IanCW | Aug 8, 2024 | AI, Marketing, Marketing Technology
How AI surprises caught me out. I’m a big fan of AI, and use it in some form, most days. But recently I found myself in a situation where it resulted in my wasting a lot of time. A client had asked me to be involved in a recruitment exercise to interview for a...
by IanCW | Jul 30, 2024 | AI, Creativity and innovation
What will be the Most Important Skill in an AI World? As AI continues to revolutionise industries and take over more day-to-day tasks, one question looms large: What’s the most important skill in an AI world? The answer, surprisingly, is a very human one: creativity....
by IanCW | Jul 15, 2024 | AI, Creativity and innovation
In my early days in publishing I was approached by an academic who had a brief from a government department to create some board games to introduce and explain how various businesses worked. (This may not seem to be about AI, but please bear with me.) It was really...
