by IanCW | Jan 8, 2026 | AI, Marketing Technology
I’m supposed to be writing about what 2026 holds for marketing technology. The problem? I can barely tell you what next Tuesday will look like. And frankly, that should excite and terrify in equal measure. I’ve spent more years than I care to admit in this...
by IanCW | Jun 30, 2025 | AI
AI and Human Input in Branding: Dream team? Branding and brand development require both art and science. It’s the perfect case where AI and human intervention can work closely together to produce outstanding results. Data collection and analysis play a crucial role in...
by IanCW | Feb 20, 2025 | AI, Communications
The world of web design is on the brink of a dramatic transformation. Over the past decade, the industry has evolved rapidly, driven by technological advancements, changing user behaviours, and the rise of new tools. Today, we stand at the precipice of another major...
by IanCW | Jan 28, 2025 | AI, Marketing
Reviving the FAQ Page: A Key to Answer Engine Optimisation (AEO) In the age of AI-powered search, traditional SEO is evolving. Search engines are no longer just looking for keywords; they’re trying to understand user intent and provide direct answers. This shift...
by IanCW | Jan 14, 2025 | AI, Communications
When I got my first car, I couldn’t wait to open the bonnet and understand how things worked. That’s been my approach to life ever since. When I heard of computers being used in design and marketing, I had to get my hands on one and see how it could help in business....
by IanCW | Nov 19, 2024 | AI, Marketing
I’m sure we’ve all been there, crafting an important post that you’re sure will captivate your audience… but it gets lost in the endless scroll of AI-generated posts, a sea of content churning out faster than you can click. I love AI, but content overload has...
