by IanCW | Feb 20, 2025 | AI, Communications
The world of web design is on the brink of a dramatic transformation. Over the past decade, the industry has evolved rapidly, driven by technological advancements, changing user behaviours, and the rise of new tools. Today, we stand at the precipice of another major...
by IanCW | Jan 28, 2025 | AI, Marketing
Reviving the FAQ Page: A Key to Answer Engine Optimisation (AEO) In the age of AI-powered search, traditional SEO is evolving. Search engines are no longer just looking for keywords; they’re trying to understand user intent and provide direct answers. This shift...
by IanCW | Jan 14, 2025 | AI, Communications
When I got my first car, I couldn’t wait to open the bonnet and understand how things worked. That’s been my approach to life ever since. When I heard of computers being used in design and marketing, I had to get my hands on one and see how it could help in business....
by IanCW | Nov 19, 2024 | AI, Marketing
I’m sure we’ve all been there, crafting an important post that you’re sure will captivate your audience… but it gets lost in the endless scroll of AI-generated posts, a sea of content churning out faster than you can click. I love AI, but content overload has...
by IanCW | Oct 23, 2024 | AI, Marketing, Marketing Technology
If AI freed up 50% more marketing time, how would you spend that extra resource? Everybody’s taking a look at AI, so let’s put aside discussions about it taking over the world, or which content creator is best. Industry projections suggest that...
by IanCW | Aug 8, 2024 | AI, Marketing, Marketing Technology
How AI surprises caught me out. I’m a big fan of AI, and use it in some form, most days. But recently I found myself in a situation where it resulted in my wasting a lot of time. A client had asked me to be involved in a recruitment exercise to interview for a...
