by IanCW | Jan 21, 2025 | Communications, Marketing, Marketing Technology
Why SMEs Need to Rethink Marketing Strategies in 2025: Challenges vs Opportunities The marketing landscape in 2025 presents a different reality for small and medium-sized enterprises (SMEs) compared to their larger counterparts. While technological advances and...
by IanCW | Nov 11, 2024 | Marketing, Marketing Technology, Uncategorised
For marketing technology, the last ten years have been a breathless race onward and upwards. Marketing is no longer a place for technophobes – if it ever was. I’ve been considering the significant milestones of the decade. Each one represents a dramatic step for...
by IanCW | Oct 23, 2024 | AI, Marketing, Marketing Technology
If AI freed up 50% more marketing time, how would you spend that extra resource? Everybody’s taking a look at AI, so let’s put aside discussions about it taking over the world, or which content creator is best. Industry projections suggest that...
by IanCW | Oct 15, 2024 | Marketing, Marketing Technology
Planning for the new year in a fast changing environment. How is your marketing looking? Over recent months, I’ve been talking with clients about 2025 (Yes, it’s almost upon us!). We’ve been considering what marketing actions will be top of our agenda. The marketing...
by IanCW | Sep 30, 2024 | Marketing, Marketing Technology, Uncategorised
Marketing Technology Stack Essentials for Small Businesses Small businesses are competing with larger corporations at every level. To stay competitive, your best friend can be the power of technology. A well-curated marketing technology stack can help small...
by IanCW | Aug 8, 2024 | AI, Marketing, Marketing Technology
How AI surprises caught me out. I’m a big fan of AI, and use it in some form, most days. But recently I found myself in a situation where it resulted in my wasting a lot of time. A client had asked me to be involved in a recruitment exercise to interview for a...
