by IanCW | Aug 8, 2024 | AI, Marketing, Marketing Technology
How AI surprises caught me out. I’m a big fan of AI, and use it in some form, most days. But recently I found myself in a situation where it resulted in my wasting a lot of time. A client had asked me to be involved in a recruitment exercise to interview for a...
by IanCW | Jul 2, 2024 | Marketing, Marketing Technology
In the rapidly evolving landscape of B2B marketing, a significant shift is taking place. As automated systems handle the routine tasks of marketing, there’s an increasing demand for personalised advisory, mentoring, and CEO coaching services. This trend is...
by IanCW | May 2, 2024 | Communications, Creativity and innovation, Marketing Technology
Marketing Drama: Are Creative and Production Getting a Divorce? In the grand soap opera of business, there’s a subplot brewing that’s worthy of its own primetime drama: the crumbling relationship between creative and production in the world of marketing....
by IanCW | May 5, 2023 | Marketing, Marketing Technology
Some marketing consultants give great advice. But then you need to go further – a lot further. The work needs to be done to put that advice into practice. Many essential projects identified in the advice just gather dust. I believe there’s a need for a different...
by IanCW | Mar 23, 2020 | Communications, Marketing, Marketing Technology
For a long time it seems, I’ve been trying to encourage clients to embrace modern technologies in their marketing, communications, planning and implementation. The current pandemic has forced many to change and adopt new strategies, particularly in the field of...
