by IanCW | Jan 3, 2020 | Communications
Relevance is a hot topic for content creators and communicators on or off-line. While its importance is clear, it can be a slippery concept to get to grips with, and tactics hard to identify. There are 5 key dimensions that can provide a useful guide and checklist....
by IanCW | Aug 23, 2019 | Sustainable Marketing
There is a lot of buzz around sustainable marketing, and rightly so. It’s important at not just the procducts and services that businesses deliver are sustainable, but also the marketing processes involved in their marketng and communications. I first became...
by IanCW | Jun 28, 2019 | Marketing
“How much should I spend on my marketing?” is a question I’m frequently asked by prospective clients – or, “If I spend £XXXX on marketing what will I get?”Those are basically the wrong questions. We need to turn the conversation...
by IanCW | Apr 2, 2019 | Branding
Approaches to branding and development change over time. However, at times, important disciplines combine with powerful results. Sometimes it’s just a matter of timing when familiar techniques and technologies can be sparked by a catalyst arriving at the right...
by IanCW | Mar 21, 2019 | Branding
‘The brand’ is something that’s rarely discussed in the boardroom, unless the CMO (if you have one!) is around. But let’s just step back a moment – actually the ‘brand’ is often a point for discussion, except it’s rarely referred to as such. Because...
