Why bother with my brand at a time like this?

Why bother with my brand at a time like this?

Should I bother working on my brand at a time like this? Absolutely, it’s more important than ever. Firstly, customers like to deal with people they know, so just being there is a major plus.  So keep your visibility high. Talk to people, post, publish, ‘phone. What...
Time for a vision of the future

Time for a vision of the future

While many of us are self-isolating and working at home, it’s only natural to dwell on the gloomy business environment. We’re working to mitigate damage, and concentrate on survival strategies. However, it’s important to also put some time aside to consider our vision...
Quality isn’t so important

Quality isn’t so important

Of course quality is vital in terms of what you do and how you do it. But as a differentiator, as part of your brand proposition, it’s nowhere near as exciting as you think. I’ve been running workshops with a roomful of bright business people, and asked them to create...
Marketing pains or business gains

Marketing pains or business gains

What matters most for your business – making gains or relieving pains? Psychologists say we spend more time avoiding pain than seeking pleasure – the pain-pleasure principle. In business too, we all have pains to deal with – slow business, poor...