by IanCW | Jan 8, 2026 | AI, Marketing Technology
I’m supposed to be writing about what 2026 holds for marketing technology. The problem? I can barely tell you what next Tuesday will look like. And frankly, that should excite and terrify in equal measure. I’ve spent more years than I care to admit in this...
by IanCW | Jun 30, 2025 | AI
AI and Human Input in Branding: Dream team? Branding and brand development require both art and science. It’s the perfect case where AI and human intervention can work closely together to produce outstanding results. Data collection and analysis play a crucial role in...
by IanCW | May 19, 2025 | Creativity and innovation, Dangerous ideas
Creativity isn’t magic—it’s a process you can trigger intentionally. Whether you’re solving a tough problem, brainstorming ideas, or fighting creative block, these 10 proven triggers will help you unlock fresh thinking. Try one today and see what happens. 1....
by IanCW | May 1, 2025 | Communications, Creativity and innovation
Networking is often framed as a transactional activity—collecting business cards, making LinkedIn connections, and securing future opportunities. While these are valuable outcomes, there’s a deeper, often ignored benefit of networking: the unexpected, brilliant ideas...
by IanCW | Mar 12, 2025 | Creativity and innovation
Remember when you were a child? Everything was a possibility. A cardboard box wasn’t just a box; it was a spaceship, a castle, a time machine! We were all born with a spark of creative genius, an innate ability to see the world with fresh eyes and dream up...
