by IanCW | Sep 16, 2020 | Communications
Intrigue: (verb) to interest someone a lot, especially by being strange, unusual, or mysterious. Dripping out information is a smart way to keep visitors and readers holding on for more. Authors and screen-writers have mastered the art. Of course they could probably...
by IanCW | Sep 7, 2020 | Communications, Marketing
Don’t let your claims get caught in the ‘So what’ trap. The claims you make about your product or service are so important. Whether you are writing an ad, or a post, making presentations, video or creating an elevator pitch – there is one...
by IanCW | Aug 18, 2020 | Marketing
Why sales promotion is tactical gold Sales promotion is one of the most impactful tactics for generating increased sales and revenue. But it’s not just one tactic, it’s a whole catalogue of approaches. I use the word ‘tactics’ advisedly, because one of the great...
by IanCW | Aug 11, 2020 | Marketing
Have entrepreneurs and small businesses rejected classic marketing strategy? As an impoverished marketer trying to earn an honest crust in these difficult times, I have observed that while bigger organisations appear still committed to strategic marketing, smaller...
by IanCW | Jun 17, 2020 | Marketing
Get ready for the future with post-lockdown marketing It’s been a tough time for many businesses – and even those least affected will be finding the market environment has changed. Sometimes these changes are very evident, sometimes subtle and insidious....
