by IanCW | Jan 21, 2025 | Communications, Marketing, Marketing Technology
Why SMEs Need to Rethink Marketing Strategies in 2025: Challenges vs Opportunities The marketing landscape in 2025 presents a different reality for small and medium-sized enterprises (SMEs) compared to their larger counterparts. While technological advances and...
by IanCW | Jan 14, 2025 | AI, Communications
When I got my first car, I couldn’t wait to open the bonnet and understand how things worked. That’s been my approach to life ever since. When I heard of computers being used in design and marketing, I had to get my hands on one and see how it could help in business....
by IanCW | Nov 19, 2024 | AI, Marketing
I’m sure we’ve all been there, crafting an important post that you’re sure will captivate your audience… but it gets lost in the endless scroll of AI-generated posts, a sea of content churning out faster than you can click. I love AI, but content overload has...
by IanCW | Nov 11, 2024 | Marketing, Marketing Technology, Uncategorised
For marketing technology, the last ten years have been a breathless race onward and upwards. Marketing is no longer a place for technophobes – if it ever was. I’ve been considering the significant milestones of the decade. Each one represents a dramatic step for...
by IanCW | Oct 23, 2024 | AI, Marketing, Marketing Technology
If AI freed up 50% more marketing time, how would you spend that extra resource? Everybody’s taking a look at AI, so let’s put aside discussions about it taking over the world, or which content creator is best. Industry projections suggest that...
