by IanCW | Mar 23, 2020 | Communications, Marketing, Marketing Technology
For a long time it seems, I’ve been trying to encourage clients to embrace modern technologies in their marketing, communications, planning and implementation. The current pandemic has forced many to change and adopt new strategies, particularly in the field of...
by IanCW | Mar 23, 2020 | Marketing
Of course quality is vital in terms of what you do and how you do it. But as a differentiator, as part of your brand proposition, it’s nowhere near as exciting as you think. I’ve been running workshops with a roomful of bright business people, and asked them to create...
by IanCW | Feb 17, 2020 | Marketing
What matters most for your business – making gains or relieving pains? Psychologists say we spend more time avoiding pain than seeking pleasure – the pain-pleasure principle. In business too, we all have pains to deal with – slow business, poor...
by IanCW | Jan 3, 2020 | Communications
Traps to avoid with your new brand name. Most startups spend way too much time and energy worrying about their brand name. Just take a look at the names of some of our leading brands and you’ll see that they are not significant in themselves. Their importance lies in...
by IanCW | Aug 23, 2019 | Sustainable Marketing
There is a lot of buzz around sustainable marketing, and rightly so. It’s important at not just the procducts and services that businesses deliver are sustainable, but also the marketing processes involved in their marketng and communications. I first became...
