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10 Triggers to Jumpstart Your Creativity

10 Triggers to Jumpstart Your Creativity

by IanCW | May 19, 2025 | Creativity and innovation, Dangerous ideas

Creativity isn’t magic—it’s a process you can trigger intentionally. Whether you’re solving a tough problem, brainstorming ideas, or fighting creative block, these 10 proven triggers will help you unlock fresh thinking. Try one today and see what happens. 1....
Campaignable ideas

Campaignable ideas

by IanCW | Feb 12, 2025 | Communications, Creativity and innovation, Dangerous ideas

Forget “Ads” – Let’s Tell Your Brand’s Story! Some marketing tactics feel like shouting into the void. So ditch the quick fixes and build a brand that truly resonates. It’s time to embrace campaignable ideas. Think of it this way: your...
Nobody’s interested in your product or service.

Nobody’s interested in your product or service.

by IanCW | Feb 5, 2019 | Copywriting, Dangerous ideas, Marketing

Customers don’t care about your business – all they’re interested in is what it can do for them. You may be justifiably proud of a new product feature you’ve sweated over. That new system you’ve designed may seem really cool to you. But all the client wants to...

Recent Posts

  • 10 Triggers to Jumpstart Your Creativity
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  • Why we must re-learn to be creative
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