by IanCW | Feb 12, 2025 | Communications, Creativity and innovation, Dangerous ideas
Forget “Ads” – Let’s Tell Your Brand’s Story! Some marketing tactics feel like shouting into the void. So ditch the quick fixes and build a brand that truly resonates. It’s time to embrace campaignable ideas. Think of it this way: your...
by IanCW | Feb 5, 2019 | Copywriting, Dangerous ideas, Marketing
Customers don’t care about your business – all they’re interested in is what it can do for them. You may be justifiably proud of a new product feature you’ve sweated over. That new system you’ve designed may seem really cool to you. But all the client wants to...