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Nobody’s interested in your product or service.

Nobody’s interested in your product or service.

by IanCW | Feb 5, 2019 | Copywriting, Dangerous ideas, Marketing

Customers don’t care about your business – all they’re interested in is what it can do for them. You may be justifiably proud of a new product feature you’ve sweated over. That new system you’ve designed may seem really cool to you. But all the client wants to...

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