by IanCW | Feb 12, 2025 | Communications, Creativity and innovation, Dangerous ideas
Forget “Ads” – Let’s Tell Your Brand’s Story! Some marketing tactics feel like shouting into the void. So ditch the quick fixes and build a brand that truly resonates. It’s time to embrace campaignable ideas. Think of it this way: your...
by IanCW | Jan 28, 2025 | AI, Marketing
Reviving the FAQ Page: A Key to Answer Engine Optimisation (AEO) In the age of AI-powered search, traditional SEO is evolving. Search engines are no longer just looking for keywords; they’re trying to understand user intent and provide direct answers. This shift...
by IanCW | Jan 21, 2025 | Communications, Marketing, Marketing Technology
Why SMEs Need to Rethink Marketing Strategies in 2025: Challenges vs Opportunities The marketing landscape in 2025 presents a different reality for small and medium-sized enterprises (SMEs) compared to their larger counterparts. While technological advances and...
by IanCW | Jan 14, 2025 | AI, Communications
When I got my first car, I couldn’t wait to open the bonnet and understand how things worked. That’s been my approach to life ever since. When I heard of computers being used in design and marketing, I had to get my hands on one and see how it could help in business....
by IanCW | Nov 19, 2024 | AI, Marketing
I’m sure we’ve all been there, crafting an important post that you’re sure will captivate your audience… but it gets lost in the endless scroll of AI-generated posts, a sea of content churning out faster than you can click. I love AI, but content overload has...
