by IanCW | Apr 9, 2020 | Branding
Should I bother working on my brand at a time like this? Absolutely, it’s more important than ever. Firstly, customers like to deal with people they know, so just being there is a major plus. So keep your visibility high. Talk to people, post, publish, ‘phone. What...
by IanCW | Apr 3, 2020 | Communications, Marketing
While many of us were self-isolating and working at home, it was only natural to dwell on the gloomy business environment. We’ve been working to mitigate damage, and concentrate on survival strategies. However, it’s important to also put some time aside to consider...
by IanCW | Mar 23, 2020 | Communications, Marketing, Marketing Technology
For a long time it seems, I’ve been trying to encourage clients to embrace modern technologies in their marketing, communications, planning and implementation. The current pandemic has forced many to change and adopt new strategies, particularly in the field of...
by IanCW | Mar 23, 2020 | Marketing
Of course quality is vital in terms of what you do and how you do it. But as a differentiator, as part of your brand proposition, it’s nowhere near as exciting as you think. I’ve been running workshops with a roomful of bright business people, and asked them to create...
by IanCW | Feb 17, 2020 | Marketing
What matters most for your business – making gains or relieving pains? Psychologists say we spend more time avoiding pain than seeking pleasure – the pain-pleasure principle. In business too, we all have pains to deal with – slow business, poor...
