by IanCW | Feb 24, 2025 | Communications, Creativity and innovation
When working as a creativity coach, I often find myself in discussions about how far AI can be truly creative. I’m a fan of AI and use it daily, but it’s important to recognise its limitations, and one that is most important to me is ‘true creativity’. While AI can...
by IanCW | Feb 20, 2025 | AI, Communications
The world of web design is on the brink of a dramatic transformation. Over the past decade, the industry has evolved rapidly, driven by technological advancements, changing user behaviours, and the rise of new tools. Today, we stand at the precipice of another major...
by IanCW | Feb 12, 2025 | Communications, Creativity and innovation, Dangerous ideas
Forget “Ads” – Let’s Tell Your Brand’s Story! Some marketing tactics feel like shouting into the void. So ditch the quick fixes and build a brand that truly resonates. It’s time to embrace campaignable ideas. Think of it this way: your...
by IanCW | Jan 28, 2025 | AI, Marketing
Reviving the FAQ Page: A Key to Answer Engine Optimisation (AEO) In the age of AI-powered search, traditional SEO is evolving. Search engines are no longer just looking for keywords; they’re trying to understand user intent and provide direct answers. This shift...
by IanCW | Jan 21, 2025 | Communications, Marketing, Marketing Technology
Why SMEs Need to Rethink Marketing Strategies in 2025: Challenges vs Opportunities The marketing landscape in 2025 presents a different reality for small and medium-sized enterprises (SMEs) compared to their larger counterparts. While technological advances and...
