Why memorability matters

Why memorability matters

The Importance of Memorability for a Brand and How to Achieve It In today’s fast-paced, world, your brand has only seconds to capture someone’s attention. Potential customers may not be ready to make a purchase the first time they meet your brand, but it’s important...
Time to take another look at your brandscape?

Time to take another look at your brandscape?

Why you should take a look at your brandscape? Brands don’t exist in vacuums, but are part of complex brandscapes. They not only live alongside other brands but are affected by them and together shape their commercial environment. Understanding your own brandscape not...
Memorability and b2b marketing

Memorability and b2b marketing

Memorability in marketing refers to the ability of a brand or advertising campaign to stick in the minds of consumers. This is important because the more memorable a brand or campaign is, the more likely it is that consumers will remember it and make a purchase. This...
Why we need Fuzzy Goals

Why we need Fuzzy Goals

Why we need fuzzy goals for today’s brand strategies. One of the cornerstones of traditional, brand-strategy creation, is goal and objective setting. There has always been an issue that situations and the business environment are constantly changing. Objectives are in...
Personal branding and the brand as person model

Personal branding and the brand as person model

Long before the concept of ‘Personal Branding’ was understood, brand practitioners often used the ‘Brand as Person’ model as an aid to help establish brand personalities. The concept was simple. If your brand was a person, what sort of...