by IanCW | Apr 2, 2019 | Branding
Approaches to branding and development change over time. However, at times, important disciplines combine with powerful results. Sometimes it’s just a matter of timing when familiar techniques and technologies can be sparked by a catalyst arriving at the right...
by IanCW | Mar 21, 2019 | Branding
‘The brand’ is something that’s rarely discussed in the boardroom, unless the CMO (if you have one!) is around. But let’s just step back a moment – actually the ‘brand’ is often a point for discussion, except it’s rarely referred to as such. Because...
by IanCW | Mar 12, 2019 | Branding
It really does pay to have a simple brand identity, especially in today’s digital world. Everybody knows the old ‘KISS’ acronym – ‘Keep it simple, stupid’. But before we can do that we need to ‘MISS’ – Make it Simple. Now is a good time to revisit your...
by IanCW | Mar 5, 2019 | Branding
Does your brand know where it’s going? More importantly, are you clear where you want it to go?When developing a brand or briefing a consultant, it’s critical to consider what you want your brand to look like in, say, five years time, or more. Try not to...
by IanCW | Mar 1, 2019 | Branding
Traps to avoid with your new brand name. Most startups spend way too much time and energy worrying about their brand name. Just take a look at the names of some of our leading brands and you’ll see that they are not significant in themselves. Their importance lies in...
by IanCW | Feb 16, 2019 | Branding, Dangerous ideas
In fact no brands exist… not even the most famous ones.Let’s look more closely at what that means. A brand is just what’s called a social construct. That means it’s a concept that we, as a society, invent to help make sense of things. They are ideas, stories if...
