by IanCW | Apr 8, 2022 | Branding
Is potential brand damage at P&O down to bad luck, bad management, or poor communications? Whichever, there can be little argument that once again a major brand may suffer significant brand damage. It doesn’t take a specialist to spot the potential for such...
by IanCW | Mar 17, 2022 | Branding, Communications
4 really good reasons for a brand refresh A brand refresh can be a powerful tool – so long as it’s for the right reason. But let’s start with a really bad reason. And this is all-too-common – the owner, or CEO wants a change. They’re fed up or bored...
by IanCW | Feb 9, 2022 | Branding
Branding should be based upon common sense, but sadly, we see so many pitfalls awaiting the unwary – or the un-prepared. Pitfalls that are easily avoided, and brands and brand identities that can deliver great rewards for their businesses. So, we’ve...
by IanCW | Nov 30, 2021 | Branding
Why do brand guidelines matter? Because the best brand identities are not necessarily the best designed, but are always the most consistently applied. Great design matters, of course – but from a brand point of view the most important factor is consistency....
by IanCW | Sep 16, 2021 | Branding
Brand leadership is about a business’s passion. There is an intangible quality shared by true brand leaders in fields as varied as manufacturing, finance, food and drink, or fashion – that quality is confidence. It’s often manifested in appearing not to...
