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Advertising Concepts – what’s the big idea?

Advertising Concepts – what’s the big idea?

by IanCW | Nov 21, 2022 | Communications, Creativity and innovation

What’s the big idea? How to create great marketing and advertising concepts “It takes a big idea to attract the attention of consumers and get them to buy your product,” wrote David Ogilvy. “Unless your advertising contains a big idea, it will pass like a ship in the...

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