by IanCW | Mar 17, 2022 | Branding, Communications
4 really good reasons for a brand refresh A brand refresh can be a powerful tool – so long as it’s for the right reason. But let’s start with a really bad reason. And this is all-too-common – the owner, or CEO wants a change. They’re fed up or bored...
by IanCW | Mar 12, 2019 | Branding
It really does pay to have a simple brand identity, especially in today’s digital world. Everybody knows the old ‘KISS’ acronym – ‘Keep it simple, stupid’. But before we can do that we need to ‘MISS’ – Make it Simple. Now is a good time to revisit your...
