by IanCW | Mar 5, 2019 | Branding
Does your brand know where it’s going? More importantly, are you clear where you want it to go?When developing a brand or briefing a consultant, it’s critical to consider what you want your brand to look like in, say, five years time, or more. Try not to...
by IanCW | Feb 16, 2019 | Branding
In fact no brands exist… not even the most famous ones.Let’s look more closely at what that means. A brand is just what’s called a social construct. That means it’s a concept that we, as a society, invent to help make sense of things. They are ideas, stories if...
