Brand damage and P&O

Brand damage and P&O

Is potential brand damage at P&O down to bad luck, bad management, or poor communications? Whichever,  there can be little argument that once again a major brand may suffer significant brand damage.  It doesn’t take a specialist to spot the potential for such...
4 really good reasons for a brand refresh

4 really good reasons for a brand refresh

4 really good reasons for a brand refresh A brand refresh can be a powerful tool – so long as it’s for the right reason. But let’s start with a really bad reason. And this is all-too-common – the owner, or CEO wants a change. They’re fed up or bored...
Confidence and brand leadership

Confidence and brand leadership

Brand leadership is about a business’s passion. There is an intangible quality shared by true brand leaders in fields as varied as manufacturing, finance, food and drink, or fashion – that quality is confidence. It’s often manifested in appearing not to...
Why the brand belongs in the boardroom

Why the brand belongs in the boardroom

‘The brand’ is something that’s rarely discussed in the boardroom, unless the CMO (if you have one!) is around. But let’s just step back a moment – actually the ‘brand’ is often a point for discussion, except it’s rarely referred to as such. Because...