by IanCW | May 1, 2025 | Communications, Creativity and innovation
Networking is often framed as a transactional activity—collecting business cards, making LinkedIn connections, and securing future opportunities. While these are valuable outcomes, there’s a deeper, often ignored benefit of networking: the unexpected, brilliant ideas...
by IanCW | Nov 21, 2022 | Communications, Creativity and innovation
What’s the big idea? How to create great marketing and advertising concepts “It takes a big idea to attract the attention of consumers and get them to buy your product,” wrote David Ogilvy. “Unless your advertising contains a big idea, it will pass like a ship in the...
