The Website is Back: Why you need website advice more than ever.

The Website is Back: Why you need website advice more than ever.

In recent years, the mantra “social media is king” echoed throughout the business world, leading many to believe that traditional websites were becoming obsolete. 

However, the tide has turned. Today, websites are making a robust comeback, serving as essential tools for customers to thoroughly research and compare products and services before even approaching vendors.

In this article, we’ll explore why professional website advice is crucial for your business and how an effective website integrates seamlessly into a comprehensive marketing strategy.

The Rise and Fall (and Rise Again) of Websites

Remember a few years ago when everyone was saying that social media platforms like Facebook, Instagram and others were all you needed for business promotion? 

Websites were seen as static relics of the past. But fast-forward to today, and the brandscape has changed.

According to recent studies, more than 80% of consumers now visit a business’s website before making a purchase decision. This shift highlights a critical trend: websites are once again at the forefront, providing detailed, credible information that social media simply can’t match. Comparisons and reviews are indispensable activities for customers.

The Marcus Sheridan Effect: They Ask, You Answer

Enter Marcus Sheridan and his transformative book, “They Ask, You Answer.” Sheridan’s philosophy is straightforward but profound: businesses thrive when they become educators and answer the questions their customers are asking.

In “They Ask, You Answer,” Sheridan emphasises the importance of transparency and information-sharing on your website. This approach not only builds trust but also positions your business as an authority in your industry. A carefully considered website that answers customer questions comprehensively is no longer optional—it’s essential.

What do I mean by website advice and why you need it?

I’m not talking about hiring a web designer – although they’re great at producing good-looking sites, nor do I mean briefing a developer or site builder. All are really important for helping get your essential site live.

What’s needed is impartial website advice – that’s unique to your business and where you want to take it. It’s probably a matter of sitting down with your key team, and perhaps calling in a business or marketing adviser to provide an objective view. 

Most important, ask your customers. Why do they buy from you? What information do they need to make a buying decision? How well do they think your website performs?

Integrating Websites into Your Marketing Strategy

In today’s digital age, a well-thought out  website is the linchpin of an effective marketing strategy. Here’s why:

• Strategic Importance: Your website is your digital storefront—open 24/7. It’s where potential customers come to learn about your business, products, and services in depth.
• Complementing Social Media: While social media is great for engagement and community building, your website is a centralised hub for detailed content and customer interactions.
• Future-Proofing Your Business: As consumer behaviours evolve, a robust website keeps vital buying information up-to-date. It can evolve as fast as market environments change

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Embrace the Website Renaissance

Websites have made a triumphant return to the spotlight. They are indispensable tools for informing and engaging customers in today’s marketplace. By adopting Marcus Sheridan’s “They Ask, You Answer” approach, seeking sound advice and listening to customers, you can ensure your site content meets expectations and drives growth.

Seize the initiative. Take a hard look at your website today – from a customer’s viewpoint.  Review and take advice on its performance – and potential. Remember, in the ever-evolving digital landscape, an effective website is not just an asset – it’s a necessity.