by IanCW | Jan 18, 2019 | Communications, Marketing
In an excellent article in Catalyst, the Chartered Institute of Marketing magazine, Chris Daly (CEO of the CIM) suggests boards and marketers communicate in different languages. He considers whether this may limit marketers’ contribution to the business. Now, surely...
by IanCW | Jan 13, 2019 | Marketing
A new year should be the time for getting marketing plans and strategies in place for the year ahead. However, we live in uncertain times and many businesses are holding off planning. Political turmoil, global trade wars and financial instability cloud the view....
by IanCW | Oct 24, 2018 | Communications
Are we ready for the new age of direct mail? You may have also noticed an increase in direct mail received over recent months. Certainly my postman’s been making more frequent visits. It was predicted Direct mail would enjoy a resurgence following the...
by IanCW | Sep 20, 2018 | Communications, Marketing
In my early days in advertising, before video marketing, we used to have a saying, “Nothing sells like TV.” It was true… and there was sound reasoning behind it. Firstly, the medium had tremendous reach, and of course, TV is a major medium. However, the overriding...
by IanCW | Sep 7, 2018 | Creativity and innovation
Marketing technology is steadily changing business’ approach to innovation. The traditional approach was to take a creative idea, analyse, research, develop, commercialise and test throughly. Then, only when a significant understanding and probability of success...
