by IanCW | Jul 26, 2018 | Sustainable Marketing
Why is sustainability back on the marketing agenda? It seems like just a few years ago, sustainable marketing was a hot topic. Then things went very quiet for a while. I found this curious, as sustainability was increasingly being considered as a pillar of corporate...
by IanCW | May 24, 2018 | Communications, Marketing
Marketing is a process – the effects should be apparent but not the process.You may find this a pretty obvious statement, and quite inoffensive. For the six or so decades of this still new art (or science?) of marketing, we have held such a truth to be self-evident....
by IanCW | May 24, 2018 | Communications, Copywriting
The web is still fundamentally a text-based medium so language matters. One simple thing can make or break an ad, post or mailer – ‘voice.’ In other words, not just what you say, but how you say it. We all use different voices in everyday life – when we speak to...
