by IanCW | Apr 24, 2024 | Marketing
‘Trust me, I’m a Doctor.’ But you never hear anybody saying, ‘Trust me, I’m a marketer!’ True, an incompetent marketer is unlikely to endanger somebody’s health – but they could put a client’s wealth at risk. One reason why professional standards in marketing...
by IanCW | Mar 19, 2024 | Advice, Marketing
For an SME Creating a marketing strategy may seem like a complex process. That’s one of the reasons that owners and managers often ignore strategy and jump straight to tactics. They’re anxious to get some marketing tasks underway. Just do something! Any action...
by IanCW | Feb 15, 2024 | Branding
Why you should take a look at your brandscape? Brands don’t exist in vacuums, but are part of complex brandscapes. They not only live alongside other brands but are affected by them and together shape their commercial environment. Understanding your own brandscape not...
by IanCW | Feb 13, 2024 | Branding
How investing in the brand will smooth your path, fast track development, and accelerate business growth. Let’s take a look at just 7 ways that building a dynamic brand contributes to building your dynamic business. Stand Out in the Crowd: In a competitive market, a...
by IanCW | Sep 15, 2023 | Marketing
The usual marketing tools for big businesses are not necessarily the most successful tools for small business. Marketing is still a relatively new discipline. Many of the fundamental principles in use today are those formed in the early decades. They are sound and...
