by IanCW | Jul 30, 2024 | AI, Creativity and innovation
What will be the Most Important Skill in an AI World? As AI continues to revolutionise industries and take over more day-to-day tasks, one question looms large: What’s the most important skill in an AI world? The answer, surprisingly, is a very human one: creativity....
by IanCW | Jul 15, 2024 | AI, Creativity and innovation
In my early days in publishing I was approached by an academic who had a brief from a government department to create some board games to introduce and explain how various businesses worked. (This may not seem to be about AI, but please bear with me.) It was really...
by IanCW | Jul 2, 2024 | Marketing, Marketing Technology
In the rapidly evolving landscape of B2B marketing, a significant shift is taking place. As automated systems handle the routine tasks of marketing, there’s an increasing demand for personalised advisory, mentoring, and CEO coaching services. This trend is...
by IanCW | Jun 26, 2024 | Advice, Marketing
The Website is Back: Why you need website advice more than ever. In recent years, the mantra “social media is king” echoed throughout the business world, leading many to believe that traditional websites were becoming obsolete. However, the tide has turned. Today,...
by IanCW | May 2, 2024 | Communications, Creativity and innovation, Marketing Technology
Marketing Drama: Are Creative and Production Getting a Divorce? In the grand soap opera of business, there’s a subplot brewing that’s worthy of its own primetime drama: the crumbling relationship between creative and production in the world of marketing....
