by IanCW | Oct 10, 2024 | Branding
The Importance of Memorability for a Brand and How to Achieve It In today’s fast-paced, world, your brand has only seconds to capture someone’s attention. Potential customers may not be ready to make a purchase the first time they meet your brand, but it’s important...
by IanCW | Sep 30, 2024 | Marketing, Marketing Technology, Uncategorised
Marketing Technology Stack Essentials for Small Businesses Small businesses are competing with larger corporations at every level. To stay competitive, your best friend can be the power of technology. A well-curated marketing technology stack can help small...
by IanCW | Aug 28, 2024 | Marketing
Please, Sir. May I have some more? As a consultant, when discussing a client’s objectives, and asking what they look to achieve, in most cases it boils down to ‘more’. This may be more sales, more leads, more margin, more clients, more visitors or...
by IanCW | Aug 13, 2024 | Marketing
7 Old-School Marketing Approaches That Still Pack a Punch in the Digital Age In today’s AI-driven, digitally dominated world, it’s easy to overlook traditional marketing methods. However, these time-tested strategies can add significant impact and variety to...
by IanCW | Aug 8, 2024 | AI, Marketing, Marketing Technology
How AI surprises caught me out. I’m a big fan of AI, and use it in some form, most days. But recently I found myself in a situation where it resulted in my wasting a lot of time. A client had asked me to be involved in a recruitment exercise to interview for a...
