by IanCW | Jul 14, 2023 | Creativity and innovation
Value and price – the creative dilemma The exploding catalogue of AI solutions can take over many of the day-to-day functions of advertising creatives, and this brings the value of real, human, creative concepts into sharp focus. The value of those brilliant...
by IanCW | Jun 27, 2023 | Creativity and innovation
Creativity is a very human problem Let’s start with the good news. There is evidence to suggest that there may be a creative gene. Even better, it looks like we all have it! Dr. George Land, along with his colleague Dr. Beth Jarman, developed a creativity test known...
by IanCW | Jun 8, 2023 | Creativity and innovation
The Power of Creativity: Why a creative culture is essential, even for small businesses If you’re involved in running a small business today, you don’t need me to tell you of the numerous challenges you face – competition, limited resources, and the need to...
by IanCW | May 5, 2023 | Marketing, Marketing Technology
Some marketing consultants give great advice. But then you need to go further – a lot further. The work needs to be done to put that advice into practice. Many essential projects identified in the advice just gather dust. I believe there’s a need for a different...
by IanCW | Apr 14, 2023 | Marketing
What is project management in marketing? Project management in marketing is the practice of planning, organizing, and executing marketing projects to achieve specific objectives within a given timeline and budget. It involves the use of various project management...
