by IanCW | Apr 9, 2020 | Branding
Should I bother working on my brand at a time like this? Absolutely, it’s more important than ever. Firstly, customers like to deal with people they know, so just being there is a major plus. So keep your visibility high. Talk to people, post, publish, ‘phone. What...
by IanCW | Mar 23, 2020 | Branding, Copywriting, Marketing
Of course quality is vital in terms of what you do and how you do it. But as a differentiator, as part of your brand proposition, it’s nowhere near as exciting as you think. I’ve been running workshops with a roomful of bright business people, and asked them to create...
by IanCW | Apr 2, 2019 | Branding
Approaches to branding and development change over time. However, at times, important disciplines combine with powerful results. Sometimes it’s just a matter of timing when familiar techniques and technologies can be sparked by a catalyst arriving at the right...
by IanCW | Mar 21, 2019 | Branding
‘The brand’ is something that’s rarely discussed in the boardroom, unless the CMO (if you have one!) is around. But let’s just step back a moment – actually the ‘brand’ is often a point for discussion, except it’s rarely referred to as such. Because...
by IanCW | Mar 12, 2019 | Branding
It really does pay to have a simple brand identity, especially in today’s digital world. Everybody knows the old ‘KISS’ acronym – ‘Keep it simple, stupid’. But before we can do that we need to ‘MISS’ – Make it Simple. Now is a good time to revisit your...
by IanCW | Mar 5, 2019 | Branding
Does your brand know where it’s going? More importantly, are you clear where you want it to go?When developing a brand or briefing a consultant, it’s critical to consider what you want your brand to look like in, say, five years time, or more. Try not to...
