by IanCW | May 19, 2025 | Creativity and innovation, Dangerous ideas
Creativity isn’t magic—it’s a process you can trigger intentionally. Whether you’re solving a tough problem, brainstorming ideas, or fighting creative block, these 10 proven triggers will help you unlock fresh thinking. Try one today and see what happens. 1....
by IanCW | May 1, 2025 | Communications, Creativity and innovation
Networking is often framed as a transactional activity—collecting business cards, making LinkedIn connections, and securing future opportunities. While these are valuable outcomes, there’s a deeper, often ignored benefit of networking: the unexpected, brilliant ideas...
by IanCW | Mar 12, 2025 | Creativity and innovation
Remember when you were a child? Everything was a possibility. A cardboard box wasn’t just a box; it was a spaceship, a castle, a time machine! We were all born with a spark of creative genius, an innate ability to see the world with fresh eyes and dream up...
by IanCW | Feb 24, 2025 | Communications, Creativity and innovation
When working as a creativity coach, I often find myself in discussions about how far AI can be truly creative. I’m a fan of AI and use it daily, but it’s important to recognise its limitations, and one that is most important to me is ‘true creativity’. While AI can...
by IanCW | Feb 12, 2025 | Communications, Creativity and innovation, Dangerous ideas
Forget “Ads” – Let’s Tell Your Brand’s Story! Some marketing tactics feel like shouting into the void. So ditch the quick fixes and build a brand that truly resonates. It’s time to embrace campaignable ideas. Think of it this way: your...
by IanCW | Jul 30, 2024 | AI, Creativity and innovation
What will be the Most Important Skill in an AI World? As AI continues to revolutionise industries and take over more day-to-day tasks, one question looms large: What’s the most important skill in an AI world? The answer, surprisingly, is a very human one: creativity....
