by IanCW | Jun 30, 2025 | AI
AI and Human Input in Branding: Dream team? Branding and brand development require both art and science. It’s the perfect case where AI and human intervention can work closely together to produce outstanding results. Data collection and analysis play a crucial role in...
by IanCW | May 19, 2025 | Creativity and innovation, Dangerous ideas
Creativity isn’t magic—it’s a process you can trigger intentionally. Whether you’re solving a tough problem, brainstorming ideas, or fighting creative block, these 10 proven triggers will help you unlock fresh thinking. Try one today and see what happens. 1....
by IanCW | May 1, 2025 | Communications, Creativity and innovation
Networking is often framed as a transactional activity—collecting business cards, making LinkedIn connections, and securing future opportunities. While these are valuable outcomes, there’s a deeper, often ignored benefit of networking: the unexpected, brilliant ideas...
by IanCW | Mar 12, 2025 | Creativity and innovation
Remember when you were a child? Everything was a possibility. A cardboard box wasn’t just a box; it was a spaceship, a castle, a time machine! We were all born with a spark of creative genius, an innate ability to see the world with fresh eyes and dream up...
by IanCW | Feb 24, 2025 | Communications, Creativity and innovation
When working as a creativity coach, I often find myself in discussions about how far AI can be truly creative. I’m a fan of AI and use it daily, but it’s important to recognise its limitations, and one that is most important to me is ‘true creativity’. While AI can...
