Let’s take a different look at AI

If AI freed up 50% more marketing time, how would you spend that extra resource?

Everybody’s taking a look at AI, so let’s put aside discussions about it taking over the world, or which content creator is best.

Industry projections suggest that small to medium-sized businesses (SMBs) can significantly increase their marketing activity by 20 – 50% while maintaining the same level of human resources, by leveraging artificial intelligence (AI).

So imagine if you had that extra resource – how might it impact your business? How would you change your strategies – perhaps launch new products, expand your current range, push into export markets, make your brand more visible?

Your vision for your business probably already has a wish list. What ambitions are sitting on the shelf due to lack of resources? 

What I’m suggesting is to avoid getting lost in the arguments of which AI tools to use, but returning to your marketing strategy and assume a magic wand has been waved, and you now have 50% more effort to spend on marketing – with no increase staff costs 

Imagine you have that resource right now, and make your plans, because it won’t be long coming!

Here’s some thoughts on areas to focus with that increased resource

If your business can increase marketing output by 50%, here are some areas where you could concentrate extra effort:

1. Deepen Customer Relationships:
   • Personalised Marketing: Use AI to create highly targeted campaigns based on individual preferences and behaviours.
   • Enhanced Customer Support: Implement AI-powered chatbots to provide 24/7 assistance and improve response times.
   • Loyalty Programs: Develop more sophisticated loyalty programs that reward repeat customers and encourage referrals.
2. Expand Market Reach:
   • New Channels: Explore new marketing channels, such as podcasts, influencer marketing, or emerging social media platforms.
   • Geographic Expansion: Target new geographic markets where there is potential for growth.
   • Internationalisation: Consider expanding into foreign markets to reach a wider audience.
3. Innovate Product Offerings:
   • Product Development: Use market research and customer feedback to develop new products or improve existing ones.
   • Product Positioning: Reposition existing products to target new customer segments or address evolving needs.
4. Strengthen Brand Awareness:
   • Content Marketing: Create high-quality content that educates, entertains, and inspires your target audience.
   • Public Relations: Build relationships with media outlets to generate positive coverage.
   • Brand Partnerships: Collaborate with complementary brands to reach a wider audience.

Strategically allocating your increased marketing resources, can bring significant opportunities for growth and long-term success.

Where will you start?