by IanCW | May 19, 2025 | Creativity and innovation, Dangerous ideas
Creativity isn’t magic—it’s a process you can trigger intentionally. Whether you’re solving a tough problem, brainstorming ideas, or fighting creative block, these 10 proven triggers will help you unlock fresh thinking. Try one today and see what happens. 1....
by IanCW | May 1, 2025 | Communications, Creativity and innovation
Networking is often framed as a transactional activity—collecting business cards, making LinkedIn connections, and securing future opportunities. While these are valuable outcomes, there’s a deeper, often ignored benefit of networking: the unexpected, brilliant ideas...
by IanCW | Nov 11, 2024 | Marketing, Marketing Technology, Uncategorised
For marketing technology, the last ten years have been a breathless race onward and upwards. Marketing is no longer a place for technophobes – if it ever was. I’ve been considering the significant milestones of the decade. Each one represents a dramatic step for...
by IanCW | Aug 13, 2024 | Marketing
7 Old-School Marketing Approaches That Still Pack a Punch in the Digital Age In today’s AI-driven, digitally dominated world, it’s easy to overlook traditional marketing methods. However, these time-tested strategies can add significant impact and variety to...
by IanCW | Sep 16, 2021 | Branding
Brand leadership is about a business’s passion. There is an intangible quality shared by true brand leaders in fields as varied as manufacturing, finance, food and drink, or fashion – that quality is confidence. It’s often manifested in appearing not to...
