by IanCW | Sep 16, 2021 | Branding
Brand leadership is about a business’s passion. There is an intangible quality shared by true brand leaders in fields as varied as manufacturing, finance, food and drink, or fashion – that quality is confidence. It’s often manifested in appearing not to...
by IanCW | Aug 18, 2020 | Marketing
Why sales promotion is tactical gold Sales promotion is one of the most impactful tactics for generating increased sales and revenue. But it’s not just one tactic, it’s a whole catalogue of approaches. I use the word ‘tactics’ advisedly, because one of the great...
by IanCW | Jun 17, 2020 | Marketing
Get ready for the future with post-lockdown marketing It’s been a tough time for many businesses – and even those least affected will be finding the market environment has changed. Sometimes these changes are very evident, sometimes subtle and insidious....
