by IanCW | Jul 30, 2024 | AI, Creativity and innovation
What will be the Most Important Skill in an AI World? As AI continues to revolutionise industries and take over more day-to-day tasks, one question looms large: What’s the most important skill in an AI world? The answer, surprisingly, is a very human one: creativity....
by IanCW | May 2, 2024 | Communications, Creativity and innovation, Marketing Technology
Marketing Drama: Are Creative and Production Getting a Divorce? In the grand soap opera of business, there’s a subplot brewing that’s worthy of its own primetime drama: the crumbling relationship between creative and production in the world of marketing....
by IanCW | Sep 16, 2020 | Communications
Intrigue: (verb) to interest someone a lot, especially by being strange, unusual, or mysterious. Dripping out information is a smart way to keep visitors and readers holding on for more. Authors and screen-writers have mastered the art. Of course they could probably...
by IanCW | Sep 7, 2020 | Communications, Copywriting, Marketing
Don’t let your claims get caught in the ‘So what’ trap. The claims you make about your product or service are so important. Whether you are writing an ad, or a post, making presentations, video or creating an elevator pitch – there is one...
by IanCW | Sep 7, 2018 | Creativity and innovation
Marketing technology is steadily changing business’ approach to innovation. The traditional approach was to take a creative idea, analyse, research, develop, commercialise and test throughly. Then, only when a significant understanding and probability of success...
